Wednesday, February 3, 2010

Today just may be the first day of the rest of my life. last night while sitting on the couch contemplating my inherent idleness, sam and I came up with 'the next BIG thing'. It is an idea borne out of simplicity, necessity, and mr zappa's mother's of invention, an idea that transcends restaurants and food carts, drive thru fast food and sack lunches. It takes elements from all aspects of food service and wraps it into one tidy little package called...MATTY'S CYCLE DELI...hows that for a catchy name?
The more we started to think about it the bigger it got, and the better it became, and the more money we were making, and before you knew it, we were vacationing half the year in Mexico with our own private palapa and getting hitched on the beach with all of our friends enjoying rounds of tequila and beer on us. It went that fast. But truth be told, reality is a nice brisk headwind when starting a new business, and this one will be no different.
My goal is to provide a healthy, quality alternative to those people in the workplace with not enough time to go out and grab something, as well as those folks who have exhausted the lunch choices within walking distance of their places of employment. I want to make sandwiches that buck the 'subway' norm, push people out of their comfort zone by not giving them a choice, but rather forcing themselves to trust me in my creativity. Their only choice will be vegetarian or meat. I'll do the rest of the work for them. Check either box on the order sheet and your sandwich will be delivered the next day. Of course, this won't be an everyday job, god forbid, but what I'm hoping for is to develop enough of a client base where I make three deliveries to three different locales three days a week of between 10-20 sandwiches per delivery. I'm thinking 45 sandwiches a day, three days a week at twelve bucks a pop...what is that? nearly five bills a week, and doing deliveries on my bike with a rack (a very large one apparently)and a smile.
I love making sandwiches, it just might be my favorite food, and the scope of variety is endless so not only will I not get bored, but neither will my customers. I've been sitting around far too long this winter trying to figure out what to do with my time, and I think I may have hit the nail on the head with this one. It's a simple idea made